Webinar: The Mobile Game Playbook

Using Audience Measurement Data to Acquire, Retain and Maximize Revenues

Attracting users and keeping them engaged well past download is a great challenge for most mobile app developers, publishers and marketers. But nowhere is the challenge — and the opportunity — greater than in mobile games. In an industry where there is no dominant player and lots of potential upside, every game publisher is fighting for user attention.

Key Points:

  • The demographics of the mobile game consumer
  • A profile of a day in their life
  • Use cases for using data for app/game discovery, profiling/segmenting users, and acquisition strategies

Speakers:

  • T.S. Kelly, CEO & Chief Strategist, The Media Strategist
  • Angelo Ngai, Lead Mobile Analyst, SuperData Research
  • Alison Murdock, SVP Marketing, Verto Analytics

Fill the form on the right to view the on-demand webinar.