Using Audience Measurement Data to Acquire, Retain and Maximize Revenues
Attracting users and keeping them engaged well past download is a great challenge for most mobile app developers, publishers and marketers. But nowhere is the challenge — and the opportunity — greater than in mobile games. In an industry where there is no dominant player and lots of potential upside, every game publisher is fighting for user attention.
- The demographics of the mobile game consumer
- A profile of a day in their life
- Use cases for using data for app/game discovery, profiling/segmenting users, and acquisition strategies
- T.S. Kelly, CEO & Chief Strategist, The Media Strategist
- Angelo Ngai, Lead Mobile Analyst, SuperData Research
- Alison Murdock, SVP Marketing, Verto Analytics
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