Using Audience Measurement Data to Acquire, Retain and Maximize Revenues

Attracting users and keeping them engaged well past download is a great challenge for most mobile app developers, publishers and marketers. But nowhere is the challenge — and the opportunity — greater than in mobile games. In an industry where there is no dominant player and lots of potential upside, every game publisher is fighting for user attention.

Key Points:

  • The demographics of the mobile game consumer
  • A profile of a day in their life
  • Use cases for using data for app/game discovery, profiling/segmenting users, and acquisition strategies


  • Angelo Ngai, Lead Mobile Analyst, SuperData Research
  • T.S. Kelly, CEO & Chief Strategist, The Media Strategist
  • Alison Murdock, SVP Marketing, Verto Analytics

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