Getting the ROI Right for Mobile App Advertising
With mobile app advertising driving more than half of the revenue growth in digital advertising, evaluating ROI on spend has never been more important. In this session, Verto Analytics’ VP, Client Solutions, Laura Grover, will present a new framework for mobile app advertising which measures the conversion between installs and long-term user activity to measure monetization opportunities within the mobile app space.
- Who are the major players in mobile app advertising today, and how do the economics work?
- Why is the industry standard measurement for ROI lacking?
- How can mobile app publishers and advertisers keep better tabs on their spend and improve financial outcomes?
- Laura Grover, VP, Client Solutions, Verto Analytics
Date & Time: SEPTEMBER 28, 1:00 PM–2:00 PM ET
Please complete the form on the right to get complimentary access to the webinar.