Audience Spotlight Report: Shopaholics

Verto Analytics’ Audience Spotlight reports provide a cross-device, consumer-centric view on a selected audience segment. Each month, we’ll explore user demographics and rich behavioral metrics on an unduplicated audience segment, including media assets across all the key digital devices, as well as across both app and web properties.

In this report, we’ll take a closer look at Shopaholics, those U.S. adults who comprise the top 20% of all adults who accessed an online shopping property during May 2018, based on the amount of time they spend per month online with shopping brands and shopping content. Which screens, brands, and services attract these online shopping superusers? Report highlights include:

  • Demographics: How do the gender and household income distribution of Shopaholics stack up against the U.S. adult online population?
  • A digital day in the life of a Shopaholic: Which devices and apps are Shopaholics using, and when?
  • What other brands do they prefer: Beyond Amazon, eBay, and Walmart, where else do Shopaholics spend their time?

Complete the form on the right to get a copy of the report.