Audience Spotlight Report: Social Media Savvy Millennials

Verto Analytics’ Audience Spotlight reports provide a cross-device, consumer-centric view on a selected audience segment. Each month, we’ll explore user demographics and rich behavioral metrics on an unduplicated audience segment, including media assets across all the key digital devices, as well as across both app and web properties.

In this report, we’ll take a closer look at Social Media Savvy Millennials, those users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the amount of time they spend with social media apps and sites. Which screens, brands, and services attract these social media superusers? Report highlights include:

  • Demographics: How do the gender and household income distribution of Social Media Savvy Millennials stack up against the U.S. adult online population?
  • A digital day in the life of a Social Media Savvy Millennial: Which devices and apps are Social Media Savvy Millennials using, and when? 
  • What other brands do they prefer: Beyond Facebook, YouTube, and Snapchat, where else do Social Media Savvy Millennials spend their time?

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