The Complex Customer Journey

How to Use Behavioral Measurement and Survey Research to Improve Campaign Outcomes

Shopping is a complex, non-linear event for consumers today: it happens at odd hours across multiple devices and channels—both in apps and on websites. Brands and retailers struggle to measure path to purchase, because it can be difficult to follow consumers' touchpoints and track their journeys all the way to conversion. By measuring cross-device consumer behavior and determining the preferences that lead to those behaviors, brands and retailers can better focus campaign strategy and improve returns.

Download this whitepaper to learn:

  • The top reasons why brands struggle to track path to purchase
  • How to measure consumer behavior and which research approach works best
  • Examples of how brands have made insights actionable

Complete the form on the right to download our whitepaper.