How can I better understand the behaviors of my consumer target groups?
Our customer, a Fortune 500 consumer goods company, wanted to learn more about its target audience and improve its media buying strategy across multiple channels, including TV, social media, PC, and mobile.
Verto Analytics helped this customer achieve the following:
- Build actionable media mix models based on Verto Analytics’ single-source data
- Launch a new advertising campaign that reached 45% more consumers with 25% fewer investments in the U.S. alone
- Identify the top three digital touchpoints (search engines and two social platforms) with the greatest influence over target consumers, and make strategic hiring decisions to oversee these particular channels
Learn more about our work. Complete the form on the right to download the full case study.