Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?

Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Read this presentation to get a review of our latest data and insights about the U.S. cross-device and mobile consumer.

This presentation highlights:

  • How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device?
  • Which social and content apps perform well and for whom?
  • Three types of "superusers" and how and when they shop, play mobile games, and listen to music.

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