How Publishers Could Measure and Sell Their Audiences

The presentation will provide measurement insights that can help you build compelling storylines for your potential advertisers and differentiate yourself from your competition.

Highlights included:

  • How a “day-in-the life” visualization of a publisher’s audience paints a picture of daily digital engagement.
  • How behavioral, demographic, device ownership, and competitive insights help illustrate the nuances between audiences.
  • The unique metrics that better quantify audience engagement (e.g. time spent, stickiness, cross-device usage, demographics and more). 

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