The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping
E-commerce is shaping up to be one of the biggest areas of monetization this year; according to a recent analysis from Statista, the value of goods sold online in 2018 is estimated to reach $460 billion in the U.S. alone. And, while e-commerce has enjoyed significant growth over the past few years, new innovations have created even more opportunities across the ecosystem; new platforms like voice, new devices like smart speakers, and the continued dissolution of the border between online and offine shopping also continue to drive growth in this sector. Consumer goods companies, brands, retailers, and other advertisers need to ensure they have a full picture of consumer behavior, and especially which digital touchpoints influence and drive revenue growth.
In our first report for 2018, we’re excited to share some of our latest research on consumer behavior, and especially how it relates to the path to purchase: what consumers are doing as they research, browse, and purchase goods online.
- Tapping New Opportunities to Reach Online Shoppers:
while online shopping is a nearly universal activity, consumer profiles and behaviors vary considerably.
- Exploring the Path to Purchase: How Do Shoppers Make Purchase Decisions?
We use a funnel analysis to dive into granular consumer behaviors.
- How to Reach the Connected, Distracted Online Consumer:
Our insights and takeaways about the value of data-driven storytelling illustrate to target consumers and understand how they behave.
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