The True Value of a Loyal Mobile App User

Mobile app audience acquisition is a $10 billion business and growing. But what every brand and advertiser should know is that regardless of app category, only 10% - 20% of mobile app users remain post-download. And these loyal users drive between 75% - 100% of app revenue. Attend this on-demand webinar to delve into the economics and behaviors of the high-value mobile app user.

Key takeaways:

  • Which app categories tend to attract the most downloads and retain active users?
  • What are the demographics of loyal, active users across these various app categories?
  • What is the projected value of a retained active user?


  • Hannu Verkasalo, CEO, Verto Analytics

Complete the form on the right to get complimentary access to the webinar.