Verto Audience Spotlight: Shopaholics

Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high-value audience - Shopaholics, users who comprise the top 20% of all U.S adults who access an online shopping property. Which screens, brands, and services attract these online shopping superusers?

In this presentation, we dig into some of the most actionable data about Shopaholics, including:

  • How do gender and household income distribution of Shopaholics stack up against the U.S. adult online population?
  • Which devices and apps are Shopaholics using and when? 
  • Beyond Amazon, eBay, and Walmart, where else do Shopaholics spend their time?

Complete the form on the right to get a copy of the presentation.