2017: The year of the multi-screen consumer
The digital world is no longer just mobile-first—it’s rapidly evolving towards an increasingly cross-device standard, with consumers moving seamlessly across a variety of devices during their day. Verto Analytics analyzed cross-device usage patterns and identified three big digital consumer trends we’ll see in 2017.
- Device Ownership and Key Markets: Mobile device ownership diversifies and reach will expand.
- Mobile Apps and Consumer Behavior: Social media apps will change the way users interact with brands and services.
- Ecommerce: Regional players will rise in 2017.
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