Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?

In this report, we analyzed the cross-device behavior of today's consumer, including some of the most popular apps by age group, differences in cross-device ownership, and profiles of three ‘super’ users—people who spend more than twice as much time on games, shopping/e-commerce, and music apps than the average consumer.

Highligts include:

  • Cross-device behavior of Millennial and Generation X consumers
  • Device and app usage over the course of a week and month
  • Profiles of three different super users

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