Audience Spotlight Report: Fitness Fans
Verto Analytics’ Audience Spotlight reports provide a cross-device, consumer-centric view on a selected audience segment. Each month, we explore user demographics and rich behavioral metrics on an unduplicated audience segment, including media assets across all the key digital devices, as well as across both app and web properties.
In this report, we’ll take a closer look at Fitness Fans, the top 20% of all U.S. adults (ages 18 and above) who accessed a health and fitness website or app service during August 2018, based on the amount of time they spent per month online. Which screens, brands, and services attract these digital fitness superusers? Report highlights include:
- Demographics: How do the gender and household income distribution of Fitness Fans stack up against the U.S. adult online population?
- A digital day in the life of a Fitness Fan: Which devices and apps are Fitness Fans using, and when?
- What other brands do they prefer? Beyond Fitbit and MyFitnessPal, where else do Fitness Fans spend their time?
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